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แบบประเมินความพึงพอใจการใช้ข้อมูลจากเว็บไซต์ศูนย์อาเซียนศึกษา มหาวิทยาลัยสงขลานครินทร์



Tourism in Thailand

Tourist Arrivals in Thailand (2010-2018)


Source: สถิตินักท่องเที่ยว ประเทศไทย

Tourism in Thailand

Among the reasons for the increase in tourism in the 1960s were the stable political atmosphere and the development of Bangkok as a crossroads of international air transport. The hotel industry and retail industry both expanded rapidly due to tourist demand. It was boosted by the presence of US GIs who started to arrive in the 1960s for rest and recuperation (R&R) during the Vietnam War. Concomitantly, international mass tourism sharply increased during the same period due to the rising standard of living, more people acquiring more free time, and improvements in technology making it possible to travel further, faster, cheaper and in greater numbers, epitomised by the Boeing 747 which first flew commercially in 1970. Thailand was one of the first players in Asia to capitalise on this then-new trend.

Thai woman working silk looms, Jim Thompson House Tourist numbers have grown from 336,000 foreign visitors and 54,000 GIs on R&R in 1967 to 32.59 million foreign guests visiting Thailand in 2016. The Tourism Authority of Thailand (TAT) claims that the tourist industry earned 2.52 trillion baht (US$71.4 billion) in 2016, up 11 percent from 2015. TAT officials said their revenue estimates, for foreign and domestic tourists combined, show that tourism revenue for all of 2017 may surpass earlier forecasts of 2.77 trillion baht (US$78.5 billion).

Phra Pathommachedi at night, Nakhon Pathom In 2015, 6.7 million persons arrived from ASEAN countries and the number is expected to grow to 8.3 million in 2016, generating 245 billion baht. The largest numbers of Western tourists came from Russia (6.5 percent), the UK (3.7 percent), Australia (3.4 percent) and the US (3.1 percent). Around 55 percent of Thailand's tourists are return visitors.[citation needed] The peak period is during the Christmas and New Year holidays when Western tourists flee cold conditions at home.

Mime on Walking Street in Pattaya. In 2014, 4.6 million Chinese visitors travelled to Thailand. In 2015, Chinese tourists numbered 7.9 million or 27 percent of all international tourist arrivals, 29.8 million; 8.75 million Chinese tourists visited Thailand in 2016. Thailand relies heavily on Chinese tourists to meet its tourism revenue target of 2.2 trillion baht in 2015 and 2.3 trillion in 2016.

Chinese visitors now account for 27 percent of all foreign travellers to Thailand. It is estimated that the average Chinese tourist remains in the country for one week and spends 30,000–40,000 baht (US$1,000–1,300) per person, per trip. The average Chinese tourist spends 6,400 baht (US$180) per day—more than the average visitor's 5,690 baht (US$160). According to Thailand's Tourism Authority, the number of Chinese tourists rose by 93 percent in the first quarter of 2013, an increase that was attributed to the popularity of the Chinese film Lost in Thailand that was filmed in the northern province of Chiang Mai. Chinese media outlets have claimed that Thailand superseded Hong Kong as the top destination for Chinese travellers during the 2013 May Day holiday. The huge influx of Chinese tourists has not been without its downside. Locals have complained that many Chinese visitors are culturally insensitive and boorish. This has led the Thai government to publish a Mandarin language "etiquette manual" for distribution to Chinese tourists.

In 2015, Thailand hosted 1.43 million Japanese travellers, up 4.1 percent from 2015, generating 61.4 billion baht, up 6.3 percent. In 2016, Thailand expects 1.7 million Japanese tourists, generating 66.2 billion baht in revenue.

To accommodate foreign visitors, the Thai government established a separate tourism police force with offices in the major tourist areas and its own central emergency telephone number.

Thailand's tourism has faced increased competition since Laos, Cambodia and Vietnam opened up to international tourism in the 1980s and 1990s. Destinations like Angkor Wat, Luang Prabang and Halong Bay now rival Thailand's former monopoly in the Indochina region. To counter this, Thailand is targeting niche markets such as golf holidays, holidays combined with medical treatment or visits to military installations. Thailand has also plans to become the hub of Buddhist tourism in the region.

Food

Thai cuisine is the national cuisine of Thailand. Balance, detail, and variety are of paramount significance to Thai chefs.

Thai cooking places emphasis on lightly prepared dishes with strong aromatic components and a spicy edge. Thai chef McDang characterises Thai food as demonstrating "intricacy; attention to detail; texture; color; taste; and the use of ingredients with medicinal benefits, as well as good flavor", as well as care being given to the food's appearance, smell and context. Australian chef David Thompson, an expert on Thai food, observes that unlike many other cuisines, Thai cooking rejects simplicity and is about "the juggling of disparate elements to create a harmonious finish".

In 2017, seven of Thailand's popular dishes appeared on the list of the "World's 50 Most Delicious Foods (Readers' Pick)"— a worldwide online poll of 35,000 people by CNN Travel.[unreliable source?] Thailand had more dishes on the list than any other country. They were: tom yam goong (4th), pad Thai (5th), som tam (6th), massaman curry (10th), green curry (19th), Thai fried rice (24th) and moo nam tok (36th).

The quintessential Thai aroma! A bold, refreshing blend of fragrant lemongrass, chilli, galangal, lime leaves, shallots, lime juice and fish sauce shapes this classic soup, giving it its legendary herbal kick. Succulent fresh prawns and straw mushrooms lend it body. A versatile dish that can fit within virtually any meal, the distinctive smell reminds you of exotic perfume, while it's invigorating sour-spicy-hot taste just screams 'Thailand'!

Source: www.bangkok.com


Hailing from the Northeast state of Isaan, this outlandish dish is both great divider - some can't get enough of its bite, some can't handle it - and greatly distinctive. Garlic, chilies, green beans, cherry tomatoes and shredded raw papaya get dramatically pulverized in a pestle and mortar, so releasing a rounded sweet-sour-spicy flavour that's not easily forgotten. Regional variations throw peanuts, dry shrimp or salted crab into the mix, the latter having a gut-cleansing talent that catches many newcomers by surprise!

Source: www.bangkok.com


A mild, tamer twist on Tom Yum, this iconic soup infuses fiery chilies, thinly sliced young galangal, crushed shallots, stalks of lemongrass and tender strips of chicken. However unlike its more watery cousin, lashings of coconut milk soften its spicy blow. Topped off with fresh lime leaves, it's a sweet-smelling concoction, both creamy and compelling.

Source: www.bangkok.com

Events

Thailand loves a festival, and it’s not surprising when you consider having fun and socialising is as central to Thai culture as eating spicy food. You’ll find festivals taking place all over Thailand, frequently held in temple grounds, and they are always a pleasant experience, but hardly worth flying half way around the world to see.

Songkran is an annual festival which takes place over three days during the traditional Thai New Year, April 13th-15th (in almost all provinces). The official Songkran festival lasts three days but in reality the whole week is taken over by a mass celebration as the whole country shuts down for a momentous water fight. Wild scenes of exuberance can be seen throughout the Kingdom with music, dancing, drinking and people drenched from head to toe. Water guns, hose pipes, buckets, in fact, anything you can get your hands on can be used to splash people, and one thing is for certain: you will get wet!

As April is the hottest month of the year in Thailand, everyone gets involved with this country-wide water fight and it brings great relief from the soaring temperatures. Songkran started as a Buddhist tradition, using a light sprinkling of water to symbolise purification but, as time went by, people began splashing each other in a more playful manner until recent years, when the entire country becomes one almighty water fight celebrated by millions!

Source: www.bangkok.com


Combining religious traditions, local handicrafts and fun-loving party atmosphere, Phi Ta Khon is a three-day festival that’s renowned for the colourful masks worn by thousands of locals. The masks are ghastly, stretched faces with phallic noses, decorated in bright, gaudy colours. The origin of the festival is a mixture of animist and Buddhist beliefs. It is supposed to recreate the legend of when a party was thrown that was so fun, everyone wanted to attend – living or dead. We don’t really know the significance of the phallic noses. The Ghost Festival is held on the weekend of the 6th full moon of the lunar calendar. It usually has the main parade on the Friday (dressing up as a ghost optional), with pageants and music on the Saturday and Buddhist ceremonies on the Sunday.

Located in Dan Sai Town in Loei Province, the Ghost Festival is quite hard to get to. It’s easiest from Udon Thani (a three-hour bus journey) or Chiang Mai (five-hour bus journey). From Bangkok, buses leave from Mo Chit Northern Bus Terminal about five times a day. It’s around a seven-hour journey. As Dan Sai is a small town, accommodation gets booked up quickly, so make sure you book your hotel or guesthouse early.

Source: www.bangkok.com


Yee Peng Festival in Chiang Mai (sometimes written as ‘Yi Peng’) is celebrated on the full moon of the twelfth lunar month ever year, which normally means mid-way through November, but this can vary. The Yee Peng lantern festival is held in November every year.

Those incredible photos of hundreds, if not thousands of brightly lit lanterns rising into the night’s sky over Chiang Mai is an iconic image and Loy Krathong – but did you know that these mass lantern lighting sessions are actually part of a smaller festival within the wider Loy Krathong celebrations?

As our history books tell us, this is the time in which locals believe the rivers are filled to their fullest and the moon is at its brightest – the perfect time to ‘make merit’ and set your floating kratong off on the Ping River, or light your lantern and make a wish for good fortune in the new year.

Source: www.bangkok.com


More information:

สถาบันฮาลาล มหาวิทยาลัยสงขลานครินทร์ ขอเชิญผู้สนใจเข้าร่วมโครงการฝึกอบรมหลักสูตรนวดน้ำมันลังกาสุกะตามวิถีมุสลิมสำหรับบุรุษ รุ่นที่ 2 เพื่อพัฒนาศักยภาพผู้ให้บริการนวดสำหรับบุรุษเข้าใจในแนวปฏิบัติการตามวิถีมุสลิม และเพื่อให้บุรุษในสามจังหวัดชายแดนภาคใต้ได้มีความรู้และสามารถนำไปประกอบอาชีพและพึ่งพาตนเองได้อย่างยั่งยืน

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Attractions

Red Marker: Main Attraction

Green Marker: Community-Based Tourism

Community Based Tourism (CBT) is tourism activity, community owned and operated, and managed or coordinated at the community level that contributes to the well-being of communities through supporting sustainable livelihoods and protecting valued socio-cultural traditions and natural and cultural heritage resources.




Community-Based Tourism

Community Based Tourism (CBT) is tourism activity, community owned and operated, and managed or coordinated at the community level that contributes to the well-being of communities through supporting sustainable livelihoods and protecting valued socio-cultural traditions and natural and cultural heritage resources.






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